Expectations Vs Reality: Why Lending Startups Are Not Fully At Ease With Account Aggregators

Who is supposed to pay the Account aggregators for their services? The AAs, in today’s format, are struggling to make peace in terms of practicability, applicability and its revenue model

Like ecommerce and UPI payments startups, AAs will be high on data, low on profit margin; a challenge for their survivability

Besides the RBI, the AAs will deal with a host of data transactions pertaining to areas of other regulatory bodies such as SEBI, IRDAI, PFRDA and FSDC